Realism beauty captures intricate details by creating a sense of intimacy for viewers and invites an appreciation of delicate hues or textures of makeup. Macro photography focuses on individual features while the story celebrates the raw beauty of unretouched skin, embracing imperfections as a testament to authenticity and honesty in makeup artistry. 

A Bronze Age 3600-year-old red lipstick was recently discovered in the Jiroft region of Iran. The colour and texture were not too dissimilar from today’s lipstick’s combination of wax and pigments. This ancient cosmetic was found encased in a tube-like container.

For our latest Beauty story, make-up artist Claudine Blythman explores the art of decorating your face and body with ornaments, gemstones and jewellery. This ancient ritual experiences a rebirth with the younger generation as a way to express individuality.

Is Grunge make up considered ‘bad’ make up? Is it an antidote to beauty perfectionism? Julia Fox is the latest actor to claim her love of the so called ‘bad’ make up. For our Grunge beauty story, I was inspired by numerous punk artists from the late 80’s to 90’s third wave of feminism.

We collaborated with jAGA drinks for our beauty story about Gen Z, the social media generation who claim their online image is always at the back of their mind, with mental health being just as an important consideration as their physical health. 

Inspired by the Crab Nebula, a Supernova (star explosion) which took place in 1054 A.D., Claudine Blythman created a Beauty story, combining out-of-this-world eye make-up with original NASA imagery.